Bad Property Listing Photos Turn Off Buyers

22nd June 2022
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The camera never lies…but in the modern era, it can manipulate things to appear better than they are.

It is vital to showcase your home in the best possible light, but you must offer a realistic view of your home.

At Anthony Jones, we are pleased to say we have worked closely with many Darlington homeowners, helping them sell their homes. We know the importance of great images, and rest assured, if you sell your home with us, we endeavour to take the best photos.

Going by a recent study, this is the best approach to selling a home.

Property buyers need great images

In a survey undertaken by Giraffe360, which spoke to over 1,300 home buyers who had concluded a property purchase in the past six months, there were a lot of interesting findings regarding the importance of good photographs in a property listing. Some of the leading results include:

  • 93% of property buyers insisting online photos were an important factor
  • 93% of home buyers said good photos were vital in creating a positive first impression of a home
  • 94% of respondents said they would be more inclined to arrange a viewing for a property that was promoted with good photos and interactive elements
  • 78% of buyers said they would be far less likely to arrange a viewing for a property that had bad photographs, or which didn’t offer interactive element


This should reinforce the importance of great photographs when selling your home, but at Anthony Jones, we have you covered.

We know the importance of making a positive impact, and this is why we take great time and effort over the photographs and video content in your property listing.

Buyers want to know what a property offers

Interestingly, 40% of respondents said they wasted their time looking at an unsuitable home, all because the photos didn’t offer a true reflection of the property. If the images were of a better standard and were reliable, prospective buyers would have seen the home wasn’t for them.

While some vendors think it is essential to generate as much interest as possible, you only want interest from people who are likely to make an offer. If you undertake viewings with uninterested buyers, you waste time, effort and even money selling your home.

Another interesting finding was that 62% of respondents said they would make a low offer on a property if the photos in the listings created a false impression of the house.

Mikus Opelts, Giraffe360 CEO, commented: “The current market is incredibly competitive and with stock levels remaining insufficient, buyers are falling over themselves to secure a purchase. But that doesn’t mean the basic foundations are no longer important when it comes to presenting your home on the market. In fact, a poorly presented property listing can still deter buyers from viewing your property and those that do may even reduce their offer as a result. The repercussions aren't just refined to those looking to sell and, in this day, and age, any agents producing smartphone photos to showcase their latest stock are really shooting themselves in the foot. Doing so creates an aura of unprofessionalism and poor service and with the advancements in technology available in today’s market, there’s no excuse.”

Contact Anthony Jones for all Darlington property matters

If you are looking for help with any matter of the Darlington property market, it is best to speak to property professionals. No one knows for sure what is going to happen next, so we won’t claim to have all the answers, but the Anthony Jones team is keen to help you as best we can. If you would like to contact us over housing matters, please call us today on 01325 776424.


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