Bad Property Listing Photos Turn Off Buyers

22nd June 2022
Home > News > Bad Property Listing Photos Turn Off Buyers

The camera never lies…but in the modern era, it can manipulate things to appear better than they are.

It is vital to showcase your home in the best possible light, but you must offer a realistic view of your home.

At Anthony Jones, we are pleased to say we have worked closely with many Darlington homeowners, helping them sell their homes. We know the importance of great images, and rest assured, if you sell your home with us, we endeavour to take the best photos.

Going by a recent study, this is the best approach to selling a home.

Property buyers need great images

In a survey undertaken by Giraffe360, which spoke to over 1,300 home buyers who had concluded a property purchase in the past six months, there were a lot of interesting findings regarding the importance of good photographs in a property listing. Some of the leading results include:

  • 93% of property buyers insisting online photos were an important factor
  • 93% of home buyers said good photos were vital in creating a positive first impression of a home
  • 94% of respondents said they would be more inclined to arrange a viewing for a property that was promoted with good photos and interactive elements
  • 78% of buyers said they would be far less likely to arrange a viewing for a property that had bad photographs, or which didn’t offer interactive element

This should reinforce the importance of great photographs when selling your home, but at Anthony Jones, we have you covered.

We know the importance of making a positive impact, and this is why we take great time and effort over the photographs and video content in your property listing.

Buyers want to know what a property offers

Interestingly, 40% of respondents said they wasted their time looking at an unsuitable home, all because the photos didn’t offer a true reflection of the property. If the images were of a better standard and were reliable, prospective buyers would have seen the home wasn’t for them.

While some vendors think it is essential to generate as much interest as possible, you only want interest from people who are likely to make an offer. If you undertake viewings with uninterested buyers, you waste time, effort and even money selling your home.

Another interesting finding was that 62% of respondents said they would make a low offer on a property if the photos in the listings created a false impression of the house.

Mikus Opelts, Giraffe360 CEO, commented: “The current market is incredibly competitive and with stock levels remaining insufficient, buyers are falling over themselves to secure a purchase. But that doesn’t mean the basic foundations are no longer important when it comes to presenting your home on the market. In fact, a poorly presented property listing can still deter buyers from viewing your property and those that do may even reduce their offer as a result. The repercussions aren't just refined to those looking to sell and, in this day, and age, any agents producing smartphone photos to showcase their latest stock are really shooting themselves in the foot. Doing so creates an aura of unprofessionalism and poor service and with the advancements in technology available in today’s market, there’s no excuse.”

Contact Anthony Jones for all Darlington property matters

If you are looking for help with any matter of the Darlington property market, it is best to speak to property professionals. No one knows for sure what is going to happen next, so we won’t claim to have all the answers, but the Anthony Jones team is keen to help you as best we can. If you would like to contact us over housing matters, please call us today on 01325 776424.

Share this article

Related News

Pitching In To Make Darlington Even Better

We think Darlington is a brilliant place, but there is always room for improvement. It is brilliant to see local people pitch in and positively impact the local area. Going green is an essential part of life these days, and a modest piece of Darlington will look better thanks to the planting of 70 trees recently. This work is part of the Queen’s Plat...

Read More

While there are many calls to turn old office space into new homes in Darlington, not every building needs to be utilised in this manner. There are many things needed in the heart of the town, and at Anthony Jones, we are pleased to see any significant development which will benefit the community.FRESH OPPORTUNITIES IN DARLINGTONIt looks as though the Northe...

Read More

You already know that Government jobs are coming to Darlington, but there continues to be exciting developments in this area.A ground-breaking development has occurred in the local jobs market. For the first time, a “private office role” has been advertised by the Treasury outside of London. The post of Assistant Private Secretary to the Excheque...

Read More
House Prices Continue To Hit Record Highs

There is a saying that “records are made to be broken”, but they probably shouldn’t be broken every month. However, this appears to be the case in the UK housing market. We see a great deal of activity and excitement about property in Wynyard and surrounding areas at a local level. At Anthony Jones, we know there is considerable demand for...

Read More